Pedrali staged at Maison&Objet 2024

Pedrali staged at Maison&Objet 2024
Pedrali staged at Maison&Objet 2024
Pedrali staged at Maison&Objet 2024
Pedrali staged at Maison&Objet 2024
Pedrali staged at Maison&Objet 2024
Pedrali staged at Maison&Objet 2024
Pedrali staged at Maison&Objet 2024
Pedrali staged at Maison&Objet 2024
Pedrali staged at Maison&Objet 2024
The Italian company renews its presence at the Parisian event
From 18 to 22 January Pedrali takes part in the 30th edition of Maison&Objet in Paris, the international event for retail, residential and hospitality professionals. Now in its 13th participation, the Italian company will attend the fair with a booth - #PedraliBacktoNature - designed by the Milan-based DWA Design Studio located in Hall 6 (stand G2 H1) within Today, the section dedicated to the interior design that combines originality and innovation.
 
Pedrali welcomes its visitors in a 135 sqm area, where three different scenes come to life, each developed on a raised platform. Decorative elements belonging to the “Unico” collection made by DWA Design Studio embellish the space. The architects, after observing the processing waste obtained during the moulding of Pedrali chairs, had the intuition to recognize the potential of waste material and gave life to always different pieces of unique value through a combination in which reuse blends with craftsmanship.
 
The first setting features Guinea, by CMP Design, an outdoor armchair with an iconic allure that evokes the concept of lightness and transparency. The armchairs are placed around the Toa table, designed by Robin Rizzini, which combines a technical-industrial style with decorative allure, giving life to a functional and evocative product.
 
Anemos table, designed by Pio & Tito Toso, is the protagonist of the second set that ideally represents an outdoor patio: a hybrid space that emphasises the concept of the permeability of outdoor and indoor spaces. Surrounding Anemos are the Babila Twist by Odo Fioravanti, steel armchairs characterised by a large and welcoming shell woven with a flat rope in weather-resistant polypropylene.
 
The third setting stages Lamorisse Wood by CMP Design, whose main feature is the contrast between the sober shape of the supporting structure and the use of a large and enveloping cushion. Taking centre stage, with a terracotta-coloured fenix top, is Frank by Robin Rizzini, a table inspired by architectural shapes and industrial materials. The elegant and majestic presence of ten Isotta pendant lamps by Basaglia Rota Nodari, positioned above the table, enhances the setting.
 
The three sets are completed by the wireless Giravolta lamps by Basaglia Rota Nodari, in the new version characterised by a touch control and three light intensities, and the Hevea pot-holder in the special full-height version. Hevea is a versatile furnishing accessory, designed by Victoria Azadinho Bocconi, conceived to bring nature inside.
 
Two lounge areas, one inspired by an open-air living room and the other by a comfortable indoor setting, enrich the booth. Reva Cocoon by Patrick Jouin, a system of lounge seats for outdoor use, welcomes visitors in the first scene: sofas with an aluminium frame composed of linear, corner and chaise longue elements, with striking stainless steel backrests woven with weather-resistant polypropylene rope. The relaxing atmosphere is accentuated by the comfort of the Panarea lounge designed by CMP Design. The idea behind Panarea is rooted in the Mediterranean coastline, and in the colours and refreshing breeze of an outdoor night on a sea-facing terrace. The scene also includes Buddy coffee table by Busetti Garuti Redaelli which, thanks to their friendly and versatile character can complete the interiors of every environment. The iconic wireless rechargeable Giravolta lamps, by Basaglia Rota Nodari, harmoniously fit into the setting.
 
At the opposite end of the booth is the second lounge area featuring Jeff, the modular and customisable sofa system designed by Patrick Norguet. Comfort, softness and sensuality are expressed by the Ila armchair designed by Patrick Jouin. Its curved, flexible lines trace out a comfortable and enveloping silhouette. The scene also includes single-piece concrete table Caementum, designed by Marco Merendi & Diego Vencato, where the dye is mixed into the concrete with natural oxides that guarantee an unchanged appearance over time. Also featured in this area is Hevea Partition, a furnishing element designed by Victoria Azadinho Bocconi, a three-column pot-holder that creates green walls and layouts, bringing nature indoors.
 
An area for discussion and dialogue takes place around Blume table and Blume System both by Sebastian Herkner, and embellished by Narì armchair designed by Andrea Pedrali.