frida chair on show in Bergamo

frida chair on show in Bergamo
The Italian company is partner of the exhibition dedicated to the ADI Compasso d'Oro award
Pedrali supports the exhibition "Thinking factories – Tales of Compassi d'Oro from Bergamo to Brescia" which will be held in Palazzo della Ragione in Bergamo from 24 march to 4 june.
The exhibit, part of the "Bergamo Brescia Italian Capital of Culture 2023" programme, gathers the 32 + 1 products made by companies in the Bergamo and Brescia area that have won the Compasso d'Oro, the world's oldest and most influential industrial design award, demonstrating the innovative vocation of manufacturing in these two cities.
 
Among the products on stage will be frida chair, designed by Odo Fioravanti for Pedrali. First launched in 2008 at the XXXII edition of promosedia, frida won the top chair residential award in 2008 and was selected by the  ADI Design Index in 2009. In 2011, frida won the XXII Compasso d’Oro ADI for its "simple sculptural beauty". Extremely light and resistant, in solid oak structure, in the year of its presentation frida explored new possibilities in the field of woodworking. The most extraordinary feature is the superposition of a three-dimensional shell on a solid wood frame. The result is a sturdy, yet extremely cosy chair characterized by lightness and resistance.

By supporting “Thinking factories – Tales of Compassi d'Oro from Bergamo to Brescia”, Pedrali continues #pedrali4culture supporting culture and art.