Pedrali supports the world of culture and art by participating as technical partner of Artissima, the main contemporary art fair in Italy, which will be staged at the OVAL – exhibition centre in Turin from Friday 1st to Sunday 3rd November. Founded in 1994 and now in its 26th edition, the fair connects its presence on the international market with great attention to experimentation and research, hosting more than 190 galleries from all over the world every year. For the third time directed by Ilaria Bonacossa, this year Artissima focuses on duality between desire and censorship. Not only an exhibition: this event has also three artistic sections supervised by a board of curators and directors of international museums, dedicated to emerging talents, drawings and the rediscovery of pioneers of contemporary art.

Pedrali products furnish the Entrance Hall and the Book Corner. Buddy, the sofa modular system with a friendly character designed by Busetti Garuti Redaelli, welcomes visitors in the entrance. The space that hosts the presentations of books, catalogues and special projects is furnished by Remind, the innovative polypropylene armchair, designed by Eugeni Quitllet, and Elliot tables, by Patrick Jouin.

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