now at its sixth edition, the italian design day is the annual theme-based review promoted by the ministry of foreign affairs and international cooperation (the farnesina), in collaboration with the ministry of culture. the event, that took place on 23 march this year, involves more than 100 countries and consists of an extensive programme of promotional events, created by the network of embassies, consulates, italian cultural institutes and ice offices abroad: every year, many testimonials become storytellers, presenting design and italy’s outstanding creativity.
this year's theme was “re-generation. design and new technologies for a sustainable future”, and brought to the attention probably the greatest challenge of the century: the promotion of an ecological transition that is capable of combining functionality and well-being with sustainability and the reduction of environmental impact thanks to technological innovation. designers and industries have to become the avant-garde of a conceptual and practical re-generation of objects and spaces, using sustainable processes and technologies based on the concept of the circular economy.

for the occasion, the italian embassy in quito, in collaboration with the italian chamber of commerce, decided to present a series of interviews involving pedrali. pedrali’s ongoing journey towards environmental sustainability, alongside planning - during both the design and the production phase - the optimised use of raw materials, the rationalisation of resources, the reuse and/or recycling of waste, and controlling emissions. This commitment to continuous improvement is demonstrated by the significant investments made by the company to certify its products and systems.