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Pedrali Pavilion
An anniversary to portray what Pedrali celebrated in 2023: 60 years since its foundation. The story of two generations guided by a common vision, that of designing and producing quality furniture which stands the test of time and brings beauty into places where we live. A narrative rooted in family and business values with a progressive look to the future.
The tale was framed by the Pedrali Pavilion, designed for the occasion by AMDL CIRCLE and Michele De Lucchi. The Pavilion emerged as a large raised roof that housed two exhibition levels within, where the exhibition "Pedrali60, we design a better future" designed by AMDL CIRCLE and Michele De Lucchi and curated by Luca Molinari Studio took place. The suspended gallery became the stage for narrating the company's history, while the ground-floor portico traced a path to reflect on the need to find a shared dimension in which to build the future.
The entire structure of the Pedrali Pavilion is in PEFC-certified wood, a material that embraces both the artisan tradition and production innovation that lies at the heart of the company's core values. The project meets Pedrali’s need to create a temporary, agile, functional architecture that sums up its desire for continuous renewal.
The entire structure of the Pedrali Pavilion is in PEFC-certified wood, a material that embraces both the artisan tradition and production innovation that lies at the heart of the company's core values. The project meets Pedrali’s need to create a temporary, agile, functional architecture that sums up its desire for continuous renewal.
"The Pavilion is like a large roof that stands on its own legs, approachable via a staircase that is also a grandstand where people, visitors, spectators can stay together. In this mobile and movable exhibition space, shows and events can be staged, which tell the story of the existence of a company, a community of people building together something that deserves to be built, distributed, sold, told, combining together the destinies of many individuals" architect Michele De Lucchi.